Lifestory launches with the merger of PegasusLife, Anthology & Renaissance Retirement
01 October 2019
Property developers PegasusLife, Anthology and Renaissance Retirement have announced today (1st October 2019) that the three companies will merge to create Lifestory, with the purpose of creating new homes and serving customers at every stage of their lives.
Lifestory will operate across three regions, creating developments under all three of the existing brands through experienced local teams with a shared purpose, passion and expertise. PegasusLife Group CEO, Mark Dickinson, becomes Lifestory’s CEO with three regional Managing Directors reporting to him.
The South and South-West region will be led by Marc Evans, currently, Chief Operating Officer at PegasusLife Group; the North and Midlands by Mike Gill, currently Regional Development Director at PegasusLife Group; and the London and South East region by Steve Bangs, currently Managing Director at Anthology.
Lifestory will be backed and funded by Oaktree Capital Management, a leader among global investment managers and current majority owner of both Anthology and the PegasusLife Group.
Focusing on the full spectrum of property development, the three regions will uniquely offer quality homes tailored to first-time buyers through to older customers looking to downsize and seek enhanced wellbeing within a thriving community.
Mark Dickinson, Lifestory CEO comments: “We have created Lifestory to bring together three strong customer-facing brands that will deliver on our goal to transform customer experience when buying a new home, whatever stage of life our customers are at.
“This is an exciting new venture for Anthology, PegasusLife and Renaissance Retirement as each company brings a range of strengths to the combined business, but at the core is a commitment to providing outstanding customer experience.
“Our customers’ shared aspirations for quality homes and quality of life is at the centre of our business model, with their stories and lives at the heart of our ethos and approach.
“The combined regional companies have been rebranded Lifestory, however, we will continue to trade to our customers through our sub-brands. This flexible approach allows us to address the needs of different customers and communities across the country.
“The collective portfolio currently amounts to some 50 projects and with the launch of Lifestory, we have ambitious growth plans to double this within a three-year period. Our refreshed and united approach sets us in a strong and unique position to successfully achieve these targets.”
For further information on Lifestory, visit: www.lifestory.group