Pegasus Portraits: Meet our wonderful residents in our latest campaign

We know that for many people, the thought of moving to a “retirement community” is not for them. Their perceptions about our communities, and the people who live within them, are far removed from the reality.  

Whenever customers visit our communities, we often hear comments like ‘it’s nothing like I thought it would be’, and surprised faces at the high-quality and modern finish. Once they meet our residents at the different events we hold, it is then that their minds are completely changed on what they initially thought our communities would be like. So we thought, why not champion the very people that make our communities so special; our residents. 

That’s why we launched our most recent campaign, 'Pegasus Portraits,' in September 2025. The campaign is a celebration of later life and what makes our residents and their Pegasus Homes so unique. Featuring real photos of the real people who live in our communities across the country, you may have spotted our ads everywhere from local magazines and directories to national titles like The Telegraph, The Daily Mail, and The Sunday Times.

The campaign celebrates the joy of later life and the uniqueness of each individual. 

Watch some ‘behind the scenes’ of the photoshoots for the campaign.

Brian’s story is a powerful reminder that it's never too late to find a new sense of belonging. After a rewarding career and the heartbreaking loss of his wife, he moved to Seaford to be closer to his son. He found much more than just a new location - he found a vibrant community at Hortsley. Brian loves the balance it offers: he can have time to himself whenever he wants, but there are always people around for company. "I’d recommend this way of living to anyone. It’s a far better and more enjoyable way to live."

Read Brian’s story here.

Dawn, Hortsley Resident

Faced with a crossroad, Dawn felt her life in London was empty, so she began to consider moving closer to her son's family in Seaford. 

A suggestion from her son led her to our Hortsley community, where she found the perfect new home surrounded by new friendships.

Dawn is passionate about redefining what it means to enter a ‘later living’ community. "We are not a retirement home," she states. "We have our individual living here. It's nice that there is company if you need it."

Read Dawn’s story here.

Michael, Highfields Resident

After living alone in his 3-bedroom home after his wife sadly passed away, Michael made the decision to make the move to a later living community. Initially unsure on what this next chapter might look like, he visited our Highfields community in West Byfleet and hasn’t looked back since.

Read Michael’s story here.

Pauline, Hortsley Resident

Moving can be a daunting experience, but as Pauline discovered, it can also be the start of a beautiful new chapter. After her husband's passing, she relied on her small, close-knit community in a Norfolk village. But when she lost her beloved dogs, she realised she needed a new kind of support system.

That's when she found our Hortsley community in the seaside town of Seaford. Taking a leap of faith, Pauline became one of the first residents in May 2018. She found more than just a new home; she found a "built-in" family. The first dozen residents bonded over shared dinners and game nights, and that sense of connection has only strengthened as more people have joined.

"You only have to come downstairs and you’ll find someone to talk to".

Read Pauline’s story here.

Penny & Sue, Highfields Residents

Sisters Penny and Sue, along with their dog Mabel, had a clear vision for their next chapter. They wanted a modern apartment, a vibrant social life, and, most importantly, the freedom to live life on their own terms. When they discovered Pegasus Homes' Highfields community in the heart of West Byfleet, they knew they had found their perfect match.

Read Penny & Sue’s story here.